Guitar Hero Debuts New Ad Featuring Unlikeable Personalities, Bobby Knight

Somewhat appropriately, Rick Pitino remains primarily in the background while Bobby Knight, Coach K and Roy Williams all bust out varying degrees of awesome. I have to say, I particularly enjoyed the stunned expression on Roy’s face when Metallica had the nerve to interrupt them. Krzyzewski’s performance is pretty great, too.

I also wonder if the inherent irony of anyone from Metallica calling somebody else “Pops” in 2009 was deliberate. It almost has to be, doesn’t it?

More fine work from the people who also managed to make A-Rod and Kobe relatively likeable in their last set of ads.

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